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Apple to Enforce New Privacy Rules Starting Next Week

After more suspense than was strictly necessary, Apple has finally set “next week” as the start date for its new rules requiring that consumers consent to tracking by App Store apps. We’ll see if this truly destroys the Internet as we know it. By coincidence or not, Apple was the target of less positive attention today in Senate anti-trust hearings.

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ActiveCampaign Raises $240 Million for Marketing Automation

April 22, 2021

You haven’t been terribly interested in funding announcements recently, Dear Reader. But surely you’re intrigued that marketing automation vendor ActiveCampaign just raised $240 million at a valuation of more than $3 billion. That’s close to 20x its $165 million annual recurring revenue, which is nearly double the $90 million it had one year before. Apparently marketing automation isn’t quite a commodity after all.

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Microsoft Offers Privacy-ish Alternative to FLoC

April 22, 2021

Microsoft, which really should know better, has announced its own bird-themed ad targeting solution. Inexcusably-named “Parakeet” assigns people to cohorts similar to Google FLoC, but runs ad auctions in a proxy server rather than the user’s browser.  Parakeet was first proposed in February but gained attention this week when Microsoft referred to it in a statement dodging the question of whether it would enable FLoC in its Edge browser.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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