Acxiom Joins with Adobe to Build Private Identity Graphs

Acxiom has partnered with Adobe to make its Real Identity service available within Adobe Experience Platform.   Real Identity provides the technology to build private identity graphs with a company’s own data.  That’s different from connecting to identity graphs based on third party data.

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Alembic Builds Auto-Generated Time Series to Measure Content Impact

October 14, 2021

We’re not geeky enough to note that William Shatner was launched into space today, but we will report the launch of an AI-based system for marketing attribution.  Alembic ingests content and related web, mobile, social, and news, transaction and conversion events; converts it all into a time series; and estimates the impact of influencers, campaigns, and channels.  Who said there’s no intelligent life on this planet?

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

September 23, 2022
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