Irony alert: eyeo, which owns the world’s most popular adblocker, Adblock Plus, makes it money by showing ads to users who have consented to see them. Maximizing that revenue stream is good business, so it makes sense that eyeo has just launched a demand side platform to make it easier for agencies to buy ads that reach its audience. The company was already selling ads through other DSPs.
You know I can’t resist a report titled “Making MarTech Pay Off”. This CMO Council report, in collaboration with KPMG, finds that companies with the most effective CMO-CIO working relationships also do lots of other things right, such as martech planning, measurement, and innovation. Correlation doesn’t prove causation, of course. There’s less cooperation at companies where marketing and IT have separate budgets or martech isn’t controlled by either group.
Marketing analytics platform Adverity has closed a $120 million Series D financing, bringing total funding to over $165 million. Adverity collects data from 600+ advertising, retail, web analytics, social, CRM, email, and other sources; cleans and transforms it; sends the results to data stores and analysis tools; and does its own analysis to calculate marketing performance and recommend improvements. It’s not quite a CDP but the line is blurry.
Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.