Adobe Summit wrapped up yesterday with a couple more CDP-related announcements. One is an integration with The Trade Desk that enables ad targeting based on email addresses. Another is a tighter partnership with IBM-owned The Weather Company, which will support weather-related analytics and customer targeting.
Tealium’s latest update is aimed at strengthening its position as a data-focused CDP. New features include no-code data integration workflows, lookup tables outside of customer profiles, data synchronization with other systems, and real-time transformations on incoming data streams. The company also has new connectors for conversion APIs from Facebook, Google, Twitter, and others, and for messaging systems including Braze and Airship.
Google announced a plan to phase out its legacy free analytics product, Universal Analytics, and replace it with Google Analytics 4 by June of 2023. It will also stop capturing visitor IP addresses, which European regulators are starting to treat as personal data.
AI-edited content is less concerning than AI-generated content — that’s the takeaway from Meta’s adjustment to its AI labeling on Facebook and other platforms. The “AI info” label will continue to appear on AI-generated content. Where content has only been modified or edited using AI, the label will appear more demurely in the post’s menu.