Advertisers Fight for Access to Customer Data
Advertisers continue to push Google to block placements on offensive sites. It’s an important grievance but the subtext is worry over the control that Google and others have over the placements themselves – control based on closely-held audience data. It’s no coincidence that the ad industry is also behind Congress’ move to allow internet service providers to sell consumer activity data without consent: this is an alternative route to customer information. Meanwhile, social content review service Crisp has cleverly added a new service to find unacceptable Web pages and channels and remove them from approved advertising site lists.