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Advertisers Fight for Access to Customer Data

Advertisers continue to push Google to block placements on offensive sites. It’s an important grievance but the subtext is worry over the control that Google and others have over the placements themselves – control based on closely-held audience data.  It’s no coincidence that the ad industry is also behind Congress’ move to allow internet service providers to sell consumer activity data without consent: this is an alternative route to customer information.  Meanwhile, social content review service Crisp has cleverly added a new service to find unacceptable Web pages and channels and remove them from approved advertising site lists.

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Anexinet Extends Social Monitoring Platform To All Unstructured Sources

March 27, 2017

Let’s talk today about analytics. We’ll start with an announcement from digital solution provider Anexinet, which has expanded its ListenLogic social media analytics solution to include unstructured data from call center recordings, email, chat, text, CRM, and other channels. The system looks for patterns that can be used to guide customer interactions and predict future behavior.

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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