The company provides tools for developers to create systems that do decentralized private computing at scale. The core technology uses blockchain and zero-knowledge cryptography to let systems process personal data without seeing the data itself. Company founders include cryptographers, engineers, designers, and researchers from leading Web companies and academic institutions.
There’s apparently some weird competition between IRI and NielsenIQ to use the word “omni”. NielsenIQ’s opener was its Omnishopper announcement, complete with “omni measurement” of the “omni-experience” across the “omnichannel” landscape. (Bonus points for inconsistent spacing and hyphens.) IRI has countered by expanding its “omnichannel measurement capabilities to offer complete coverage of the omnichannel universe with the launch of two new solutions: IRI OmniMarket™ and IRI OmniConsumer™.” That’s four “omnis” in one sentence, NielsenIQ.
It would just take a few lines of code to label Google FLoC as a “security threat” and if WordPress does this, it would join a coalition of Internet companies including DuckDuckGo in opposition.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.