Amazon is testing an attribution pixel to measure the results of ads outside of Amazon. It’s seen as a way to compete against Google, which already provides such pixels and many suspect of biasing results in its favor. It will also give Amazon lots more data about where clients spend their money and what’s working.
“BadTech” is shorthand for the idea that people now presume big tech companies are evil.
Today’s theme might be ambivalence. Just in case, let’s finish another idea that’s either great or terrible: location-based video ads on automobile windows. This from Grabb-It, whose demonstration video shows people fascinated when they see a window ad for (apparently) the first time. How quickly will it become annoying?
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.