Product analytics vendor Amplitude has launched a CDP called, well, Amplitude CDP. The company already captures customer-level behavior information to track product use, so extending to a CDP isn’t as much of a stretch as it might seem. Viewed from the CDP perspective, it’s a good example of CDP use outside of marketing.
Neon was founded specifically with the mission of decreasing inequality in Brazil, which is known for having a large gap between the wealthier members of its population and lower income residents. Its focus is on the underbanked population of the Brazilian working class. In February, Neon raised a $300 million Series D financing that valued the company at $1.6 billion, officially giving it unicorn status.
Merqueo, a digital supermarket that operates in Colombia, Mexico, and recently Brazil, received a US$22 million financing package from IDB Invest and Blue like an Orange. IDB Invest emphasized that the transaction would help Merqueo foster job creation and purchases from local suppliers, especially SMEs.
When BlueConic bought experience builder platform Jebbit last July, it positioned the combination as “the industry’s first-ever Operating System for Customer Data”. In case their meaning wasn’t clear, they’ve now directly integrated Jebbit with BlueConic profiles and segmentation, enabling marketers to launch no-code quizzes, surveys and personalized guided journeys without leaving the CDP.