The Apache Unomi CDP standard doesn’t just exist: it has been named a Top Level Project, meaning its community has demonstrated an acceptable level of governance and now gets its own Project Management Committee. Unomi functions include visitor profile management, privacy management, segmentation, user/event/goal tracking, reporting, personas, A/B testing, and more.
Yesterday it was Salesforce; today was Adobe’s turn to try to redefine Customer Data Platform in terms that give it an advantage.
The continued dominance of Google, Facebook and Amazon put many companies at their mercy. One solution is to lock in repeat sales via subscriptions. So it’s probably good news that Zuora’s latest Subscription Economy Index found that subscription sales grew five times faster than total retail sales over the past seven years. Take a look for information on churn rates, results by industry, and more.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.