Average Big Enterprise Runs 1,000+ Applications: MuleSoft Study

Is identity resolution over-hyped? After all, how many data sources could a company have? Well, 1,020 applications was the average in a MuleSoft survey of IT decision makers at large enterprises. Just 29% were connected despite integration absorbing 22% of IT budgets. Before you jump off a bridge, remember the study covered everything, not just marketing systems.

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Global “Belonging Deficit” is Brand Opportunity: IBM iX Study

February 26, 2018

Is it morally reprehensible to treat gun control as a business case study? Probably. But marketers have a long tradition of seeking private gain from public problems. Here’s one now: a study from IBM iX, the company’s “next-generation experience design and digital consultancy”, explaining how brands can take advantage of the “belonging deficit” plaguing modern society. Conveniently, they found “what’s good for people is also good for brands.” Two thumbs up.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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