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Bain Study: Professional Managers Becoming Less Important

Stepping back still further: strategy consultants Bain & Company have concluded that business management itself is undergoing a radical transition.  The shareholder-based model that has dominated the past 50 years will be replaced technology-enabled customer intimacy, accompanied by a shift in dominance from professional managers to experience creators, and from owned assets to ecosystem partnerships. For some unfathomable reason, Bain has not offered a cute label for all the new regime. Bain doesn’t discuss the role of data-driven decisions, but I’d guess this approach makes data more important even if the decisions themselves are more automated.

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Vista Equity Partners Adds Lithium and Xactly to Its Sales and Marketing Menagerie

May 31, 2017

Vista Equity Partners continues to expand its stable of sales and marketing tech vendors.  Vista just announced acquisition of social media management and online community developer Lithium. The deal comes one day after Vista said it is buying sales incentive compensation vendor Xactly and a month after Vista purchased competitive intelligence vendor Market Track. Vista purchased marketing cloud vendor Marketo exactly one year ago, and Marketo itself purchased sales enablement vendor ToutApp last month.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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