Beckon Survey: Think Half Your Content Is Wasted? Nah, It’s More Like 90%

Been spending a lot on content, have you? How do you feel to learn that 90% of the engagement goes to just 5% of the items? And that consumption hasn’t increased even though companies are spending 50% more on content creation? Marketing performance measurement vendor Beckon provides these and other sobering facts in a new survey.

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NowDiscover Uses Machine Learning to Recommend User-Generated Videos

November 17, 2016

There’s more than one super-smart computer out there watching a screen. NowDiscover launched its beta earlier this month with a tool that uploads the product list from your Magento ecommerce store, scans YouTube for videos related to your products, classifies those videos and presents them for human review, and, if I’m reading this right, then watches your Web site visitors and recommends the right videos at the right time. Did you notice that we just shifted from analyzing videos to tracking individual customers?

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

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