Been spending a lot on content, have you? How do you feel to learn that 90% of the engagement goes to just 5% of the items? And that consumption hasn’t increased even though companies are spending 50% more on content creation? Marketing performance measurement vendor Beckon provides these and other sobering facts in a new survey.
You may think of Episerver as a Web content management system, if you think of them at all.
There’s more than one super-smart computer out there watching a screen. NowDiscover launched its beta earlier this month with a tool that uploads the product list from your Magento ecommerce store, scans YouTube for videos related to your products, classifies those videos and presents them for human review, and, if I’m reading this right, then watches your Web site visitors and recommends the right videos at the right time. Did you notice that we just shifted from analyzing videos to tracking individual customers?
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.