Better Data Management Yields Higher Profits: Qlik Study

Business intelligence vendor Qlik has another data management survey. They found data quality and correctness are the biggest obstacles to using it well. But I was more intrigued that 45% of companies had a new internal data source and 40% had a new external source in the past 12-18 months. And they show that better data management correlates with higher revenue, efficiency, and profits. Oxford comma forever!

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CDPs Still a High Priority for Retailers: CommerceNext Study

July 23, 2020

Customer Data Platforms remain a high priority investment for retailers despite the pandemic, according to this CommerceNext survey for Exponea. The fraction planning to increase CDP spending fell from 58% in January to a still-respectable 49% in June, dropping CDPs from first to second on the list. Traditional retailers are more interested in CDP than digital-first retailers. Lots more here, including a distressing decline in plans to invest in security and privacy.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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