Business intelligence vendor Qlik has another data management survey. They found data quality and correctness are the biggest obstacles to using it well. But I was more intrigued that 45% of companies had a new internal data source and 40% had a new external source in the past 12-18 months. And they show that better data management correlates with higher revenue, efficiency, and profits. Oxford comma forever!
Customer Data Platforms remain a high priority investment for retailers despite the pandemic, according to this CommerceNext survey for Exponea. The fraction planning to increase CDP spending fell from 58% in January to a still-respectable 49% in June, dropping CDPs from first to second on the list. Traditional retailers are more interested in CDP than digital-first retailers. Lots more here, including a distressing decline in plans to invest in security and privacy.
I don’t know about your team, but people around here are bored enough that they’ve started scraping wax off the kitchen floor to see what color tile is underneath. If you’re looking for a marginally more productive activity, MartechTribe has released an interactive martech landscape that shows how often different products are used together. Hours of fun and it won’t hurt your knees.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.