Bluecore Launches Email System with CDP Inside

On the other hand, retail email specialist Bluecore has crossed that boundary by tying its delivery engine directly to an internal CDP. Bluecore’s new product creates a unified view with customer, product, and behavioral data. This would probably meet the technical definition of a CDP if the data is shared with external systems. But even then, we’d call Bluecore a “delivery system with a CDP inside” rather than a CDP. This blog post tries to explain the distinction.