B2B data compiler DiscoverOrg has purchased NeverBounce, which provides email verification and list cleaning. DiscoverOrg and ZoomInfo, which DiscoverOrg purchased last month, are both already NeverBounce customers. So you can think of this as a bit of tidying up within the on-going consolidation of the B2B data industry.

Want still more feedback? InMoment creates a unified view with survey, panel, and review feedback from customers and employees. They just added Market Experience Cloud, which adds information such as campaign results, product performance, and competitive activities.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.