Few people really question the value of artificial intelligence, but it’s still nice to see some validation. BlueWolf’s annual State of Salesforce report found that 77% of Salesforce clients using “augmented intelligence” plan to increase their investment, compared with 20% of companies not using AI. There seems to be other interesting information buried here, but the presentation is so horrendous that it’s almost impossible to find.

Second party data is held more tightly than third party data, in that companies who provide the data can pick exactly who uses it. Consumers still don’t have direct say, though. Salesforce has just announced announced Data Studio, a platform to simplify second party sharing arrangements.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.