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Brave Launches Privacy-Based Ad Program

What’s that, you don’t like someone watching your every mouse twitch? Then privacy-focused browser Brave may be more your cup of tea. They already block most standard display ads and have now launched a program that lets users select which ads to view and get rewarded with blockchain tokens (of course). Ads are targeted based on behavior profiles that are stored on the user’s computer and never shared with the advertiser. It’s like a crazy alternate universe where privacy came first.

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90% of Marketers See Lift from Personalization: Evergage Study

April 26, 2019

There were several random acquisitions yesterday, Dear Reader, but nothing that can’t wait to next week. So let’s give you some surveys to read over the weekend. We’ll start with this study from CDP vendor Evergage, which finds that 90% of marketers are seeing at least some lift from their personalization efforts, even though just 16% are very or extremely satisfied with their company’s efforts. Nor are they impressed with their peers: only 32% think marketers in general are getting personalization right.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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