Brave Launches Privacy-Based Ad Program

What’s that, you don’t like someone watching your every mouse twitch? Then privacy-focused browser Brave may be more your cup of tea. They already block most standard display ads and have now launched a program that lets users select which ads to view and get rewarded with blockchain tokens (of course). Ads are targeted based on behavior profiles that are stored on the user’s computer and never shared with the advertiser. It’s like a crazy alternate universe where privacy came first.

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90% of Marketers See Lift from Personalization: Evergage Study

April 26, 2019

There were several random acquisitions yesterday, Dear Reader, but nothing that can’t wait to next week. So let’s give you some surveys to read over the weekend. We’ll start with this study from CDP vendor Evergage, which finds that 90% of marketers are seeing at least some lift from their personalization efforts, even though just 16% are very or extremely satisfied with their company’s efforts. Nor are they impressed with their peers: only 32% think marketers in general are getting personalization right.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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