C3 Metrics Launches Attribution Data Cloud with Unified Customer View

Attribution also generates less interest than it should. C3 Metrics just launched an “attribution data cloud”, which includes user-level viewability, cross-device matching, and fraud removal across online and offline media. Viewability and fraud removal are mainly the concerns of media specialists, but the cross-device matching, universal ID to unify online and offline identities, API access and bidirectional CRM connectors should interest anyone who works with customer data.