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Microsoft Integrates LinkedIn Profiles with Dynamics 365 and Expands LinkedIn Audience Matching for Ads

Salesforce.com’s worst nightmare just came true: Microsoft is making LinkedIn profiles available directly within Dynamics 365 for Sales. Microsoft says the integration will allow “leveraging signals across email, CRM and LinkedIn to get contextual recommendations for the next best action within Dynamics 365 for Sales, facilitating introductions directly through the company’s network, and sending InMail, messages and customized connection requests”. Powerful.  Separately, LinkedIn will let clients match their own contact lists with LinkedIn profiles for advertising. Users can upload a file or integrate directly with Marketo, Oracle Eloqua, and LiveRamp. Note who’s not on that list.

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Captora Adds Personalized Content Selection

April 25, 2017

Captora doesn’t generate content but it does help you decide which content to generate. Specifically, it examines your own and competitive content across the Web to find how different topics and keywords are being used and identify related opportunities. It just added a content promotion module that automatically offers the most appropriate content to each Web site visitor, based on what they’ve consumed in the past. That’s a big move: it makes them a personalization engine.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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