CDP Institute

Avoiding a different type of lock-in, Google last week announced that privacy-safe search engine DuckDuckGo won its auction to be offered as an alternative search provider in Android devices across all 31 European markets. The auction was a result of anti-trust action by the European Union. Info.com will also appear in all markets while PrivacyWall, Qwant, Yandex, and GMX split third place.

Try not to laugh: telecommunications giant Verizon has launched its own privacy-focused search engine, named OneSearch. They promise to avoid cookies, data sharing, storing search history, or tailoring search results to previous behavior. The product is from Verizon Media, which will fund it by selling ads targeted only (well, mostly) on the current search keywords.

And here’s a $40 million Series C from ABM platform 6sense. This brings their total to $105 million. 6sense has been on a roll since repositioning from predictive analytics to ABM.

Enough about enterprise software. All you Citizen Developers will want to know that Google has just bought AppSheet, a no-code development platform. It can build processes that use data from pretty much any cloud source including Google Sheets, Forms, Maps, and Analytics, as well as non-Google platforms including Salesforce, Dropbox, AWS DynamoDB and MySQL.

Some days this newsletter just writes itself. Here’s news that CDP ActionIQ has raised a $32 million Series C, bringing total funding to $75 million. They also list a collection of impressive wins at enterprise clients.

Half of the systems deployed as Customer Data Platforms do not meet minimum CDP requirements, a Tealium survey found. Fifty percent of users said their CDP can’t ingest data from any channel, 50% can’t stitch together multiple identifiers to create a single customer view, and 59% cannot activate data in real time. That these users think they have a CDP shows how confused buyers have been. But 58% of users plan to switch to a new CDP, offering hope that experienced buyers will make better choices on their second try.

Messaging vendor MessageGears has another survey about customer data management, focusing on cloud-based “modern data warehouse” platforms such as Azure, BigQuery, Redshift, and Snowflake. Benefits of moving to a cloud warehouse include flexibility (26%), security (22%), 360-degree customer view (20%), time savings (19%), and better segmentation and personalization (14%). More than half of users say the change has yielded “significant” customer benefits.

Switching gears, as it were: Google has announced that Chrome will end support for third-party cookies within two years. The move was expected but the clock is now ticking more loudly for marketers to find alternative tracking methods or maybe just do less tracking.

Adobe has announced a cloud-based version of Adobe Experience Manager, which combines a digital asset manager and Web content manager. You might have thought Adobe’s products all ran in the cloud already, but you know what thought did. (Or maybe you don’t…it’s a puzzling phrase to many.) https://english.stackexchange.com/questions/2635/where-did-you-know-what-thought-did-come-from

Zipari calls itself “the first and only consumer experience platform built specifically for health insurance”, which seems unlikely given how many similar products exist. What’s less disputable is that they just raised a $22.5 million Series B, bringing total funding to $37.5 million. Zipari orchestrates communications with health insurance clients (a.k.a. people) to deliver the most appropriate message in their preferred channel.

Turns out we have a flood (plague? rash? epidemic?) of healthtech news today. Infor bought Intelligence InSites, which captures and distributes real-time location data about medical equipment. https://www.prnewswire.com/news-releases/infor-to-acquire-intelligent-insites-300985524.html HCA Healthcare just bought Valify, which analyzes hospital resource use. https://www.businesswire.com/news/home/20200110005525/en/HCA-Healthcare-Acquires-Technology-Analytics-Company-ValifyDigital engagement platform SCI Solutions acquired Tonic Health, a SaaS-based platform that lets patients fill out forms, check in for appointments, make payments, and more. https://www.businesswire.com/news/home/20200110005085/en/SCI-Solutions-Acquires-Tonic-Health/ Healthcare data provider Definitive Healthcare bought analytics software company PatientFinder. https://blog.definitivehc.com/news/definitive-healthcare-acquires-patient-finderIt’s contagious!

Dun & Bradstreet last week announced it has bought business data compiler Orb Intelligence. The deal complements D&B’s purchase last year of the Lattice Engine CDP.