CDP Institute

A survey by chip technology vendor Arm also found positive attitudes towards tech: 61% said increased automation will make society better while just 22% said they would make things worse. Loss of personal data was the top concern about AI, cited by 85% compared with 63% worrying about machines being unreliable and a still-considerable 57% fearing they would become more intelligent than humans. Reflecting those worries, 67% said they’d prefer AI devices to store data locally and 57% still felt that way even if cloud storage would improve performance.

Again: this SAS study found that 67% of U.S. consumers want the government to do more to protect data privacy. They’re already helping themselves: 77% said they had changed privacy settings, 67% said they are changing or rejecting cookies, 56% had deleted a mobile app and 36% had removed a social media account. The survey didn’t ask whether they’re mad as hell but the answer is clear.

Next up: HG Data, which also tracks technology use, announced an integration with LiveRamp. This will let marketers use HG Data audience segments to target ads on Facebook, Twitter, Adobe Marketing Clouds, Salesforce DMP, and other platforms.

Streaming video service Hulu doesn’t sell technolographic data although it could probably target ads based on your TV viewing device. They’ve just launched a private ad market place to supplement their public programmatic exchange. Expect more private exchanges (where the buyers and sellers agree in advance to work together) as brands become more careful about where their ads appear.

We’ll see how this week goes, Dear Reader. If the news is as slow as expected, we might just shut down early and give you back a few minutes. In the meantime, we have some items left over from last week. Let’s start with an acquisition: software review site G2 Crowd has purchased Siftery, which examines company Web sites to figure out what technologies they’re using. The idea is for Siftery to help companies manage their technology after HG Data helps them buy it.

I doubt that 49% of companies have deployed a Customer Data Platform but the headline is too good to pass up. Many answers in this Salesforce Research survey probably came from people who have heard about CDPs but don’t fully understand them. In any event, there’s plenty of other interesting data in this 58 page study: just the thing for a cozy holiday weekend.

One thing we do know is that CDPs have become more popular among B2B marketers. A big reason is the CDP is an easy place to load third party data that can in turn be fed to marketing automation and CRM systems. CDP Leadspace has just announced a deal with intent data vendor Bombora, conveniently illustrating that very point. Thanks!

If you want to improve your own CDP knowledge, we’d humbly suggest one of our half-day workshops. We’ll be running them in Brussels, Utrecht, and Munich in January. See this blog post for details and click here for a fun little video.

So far this week, you haven’t been interested in funding or acquisitions, Dear Reader. Let’s try a nice bankruptcy: Catalina, best known for supermarket cash register coupons, filed for Chapter 11 yesterday to erase $1.6 billion of its $1.9 billion debt. The pre-packaged restructuring will let the company focus on digital media and selling its vast trove of consumer data. Catalina is owned by private equity firms Berkshire Partners LLC and Hellman & Friedman LLC.

Or maybe you’d like some product news. Personalization vendor Jivox now uses AI to find optimal customer journeys and create optimal messages across paid and owned channels, including social, advertising, Web, and email. To do this, it creates a unified customer view with data from all sources. But it doesn’t share this with other systems like a Customer Data Platform.

How about something completely different? Anagog lets companies deliver personalized, context-sensitive services on a mobile phone without moving personal data off the handset. The trick is an engine that runs on the device itself, tracking detailed behaviors but only exposing a summary profile and predictions to external systems.  Let that sink in: “absolutely no reliance on the cloud” is now a selling point. Can “absolutely no AI” be far behind?

Customer identity data vendor Infutor has purchased Ruf Strategic Solutions, which provides customer segment data and marketing automation. The deal caps two years of strong growth at Infutor, following a strategic investment by Norwest Venture Partners. Looks like third party data isn’t dead.