CDP Institute

ChatGPT-4o is the latest model released by OpenAI and available to all (including free) users. The “o” stands for “OMNI,” reflecting the model’s capabilities for voice and image as well as text. For marketing teams, this might mean one source for genAI capabilities rather than switching between LLMs and solutions specifically focused on visuals.

As Facebook continues to deprecate links to news sites after being confronted with demands that it pay for content, referrals have fallen steeply. Traffic has fallen by 50% in the last 12 months, according to publisher analytics firm Chartbeat. Smaller publishers are hardest hit, but there has been an across-the-board decline in social page views.

Almost 70% of B2B marketers have improving data quality as their top priority, while 60% acknowledge it as a top challenge. The goal is maintaining the top brand attribute of authenticity, ranked ahead of customer-centricity. Almost half the marketers surveyed by B2B data solutions provider Anteriad believed authenticity could walk hand-in-hand with AI use.

After years of thinking they were in the business of selling things to people, retailers have realized they’re actually in the business of selling people to advertisers.  Retail media networks are the most obvious result, but why stop at ads sold directly by the retailer? Walmart has hooked up with Disney Advertising to test letting advertisers on Disney+, Hulu, and other Disney outlets use Walmart audience information to improve targeting and measure results.

LG Ad Solutions, part of smart TV vendor LG Electronics, will integrate The Trade Desk’s Unified ID 2.0. This will support the use of advertisers’ own first-party data across the LG audience network. Unified ID 2.0 provides a persistent, privacy-compliant identifier to target audiences across channels and devices.

Although the challenging 2023 ad market slowed growth for podcasts, revenue is nevertheless predicted to reach nearly $2.6 billion by 2026. For the second year, comedy and sports are beating news in appeal to advertisers. The report was issued to coincide with the IAB Podcast Upfront event, discussing innovations in the space.

Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt?  If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365.  Of course, there’s a YouTube video showing how.

Consumers being chased by an Internet ad is an industry cliché.  But taxi-hailing app Curb is making the dream come true with Curb Journey Connect, a cross between digital out of home, retail media, and jealous ex-boyfriend. Advertisers can target individuals or finely-tuned segments before, during, and after their rides.

Integral Ad Science offers a rare bit of good news in its latest Media Quality Report: fraud rates actually dropped in the second half of 2023, at least for advertisers who used fraud-prevention services.  Recent DoubleVerify studies also reported fraud is stable or falling, although other industry research simply focuses on its cost.

Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.

Grocery delivery company Instacart will partner with NBCUniversal to deliver first-party purchase data to help measure the impact of streaming campaigns by CPG brands. The new offering will be available to advertisers in Q2 2024 and is expected later to expand to linear TV. This builds on an existing partnership between Instacart and NBC’s Peacock channel.

Aimed at the many small businesses that spend less than one hour per day on marketing (per Constant Contact’s research), Campaign Builder will generate audiences, content and channel choices in minutes. Constant Contact also launched BrandKit, a tool to support brand consistency in marketing communications. Both new solutions are powered by Constant Contact AI.