CDP Institute

Data tool vendor Informatica was selling CDP components before it was cool. Not surprisingly, they’ve been adding generative AI to their products.  The results is CLAIRE GPT, which will deploy gen AI for data discovery, security, privacy, process creation, application development, empowering business users, and more.

Amazon Publisher Services is launching Signal IQ in beta, a solution to help publishers understand the impact of their supply-side signals beginning with third-party ad IDs like LiveIntent and Yahoo ConnectID. Also announced, Amazon Publisher Cloud will be available in June to North American web and streaming TV publishers. Built on AWS Clean Rooms, Amazon Publisher Cloud will help connect first-party signals with insights from advertisers and Amazon Ads.

If you’re tired of debating the true meaning of CDP, Winterberry Group offers a new target: Data Collaboration Platforms, which are sort of like CDPs with friends.  Their definition: “technology solutions that facilitate the privacy-compliant, permission-based sharing of data assets between brands and their media partners for marketing use cases.”  This paper covers the topic in good detail, but doesn’t name any actual DCP vendors.  One hint: Adobe is the sponsor.

Data clean rooms enable publishers and advertisers to share customer data without revealing individual identifiers, but they are not fast enough to support real-time bidding on open web advertisements.  Symitri launched yesterday with a promise to close that gap, $5 million in funding, and the purchase of TRUSTX, a premium private marketplace created by Digitial Content Network and more than 30 top publishers.

OpenAI has entered into a partnership with Reddit that will allow ChatGPT to ingest Reddit content via the Reddit Data API. Notably, this will give ChatGPT access to recent content on Reddit rather than just historical data. Reddit, in turn, expects to serve more generative AI features to editors and moderators.

AI-powered customer behavior analytics vendor Glassbox has announced its acquisition by private equity investor Alicorn Venture Partners for approximately $150 million. It will operate as an independent, privately held company. The company had previously raised $70.5 million in funding.

Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems.  The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions.  The company refers to it as a CDP and it does appear to tick all of our boxes.

A comparison between Q1 2023 and Q1 2024 reveals marketing technology funding plummeting from $13.2 billion to $1.8 billion, although the latter was an increase on the $699 million figure for Q4 2023. New product announcements were up over 100% on the previous quarter. Interestingly, investment in productivity/workflow and web performance/security both outstripped investment in AI.

Measures to ensure ads do not appear adjacent to negative content may serve no purpose. That’s the conclusion of research conducted by HarrisX for marketing network Stagwell Global. Ads appearing alongside stories about politics, inflation and crime performed no worse than ads appearing adjacent to sports, entertainment or business stories (based on a survey of almost 50,000 U.S. adults).

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

Co-existing with external data stores is becoming a CDP must-have.  Tealium announced an integration with Snowflake’s Snowpipe Streaming API to support real-time access to capture, process and activate customer data. The combination of Tealium and Snowflake will establish a centralized, consented data hub and speed data ingestion for AI applications.

Emails with personalization based on customer journey and behavior data outperform generic emails, achieving conversion rates of up to 93.3%, according to MoEngage’s latest benchmarks report. Personalized SMS conversion rates outperform generic, broadcast SMS by a third. Behavior-based push notifications on iOS and Android also outperform generic.