A proposed bill in the Vermont Senate is intended to ban big tech companies from collecting kids’ data and from causing physical or emotional harms. According to Senator Kesha Ram Hinsdale, one of the bill’s co-sponsors, it is sensibly modeled on legislation in the European Union and United Kingdom that has proven successful.
While transparency is touted as the “best” word for businesses to use to assure customers their privacy is being carefully tended to, customers would do well to look to a business’s privacy policy for the real truth about the relationship. A report from Australia’s Consumer Policy Research Centre and the University of New South Wales shows where the pitfalls are. A key problem for survey participants was they didn’t understand much of the policy terminology often used, including ‘pseudonymised information’ (81%), a ‘hashed email address’ (74%), or an ‘advertising ID’... Read More >
Please provide the following biometrics: 1) audio data, 2) hand/body/eye tracking, 3) metabolic data – calories burned, etc., and 4) support data on your environment – real or imagined.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.