College Students Look Beyond Their Smartphones: Ad Age and UNiDAYs Survey
In fact, those crazy kids aren’t as glued to their smartphones as everyone assumes. A global survey of college students by Ad Age Studio 30 and UNiDAYS found 94% own a laptop, 32% watch streaming video on a conventional TV, and a whopping 77% read printed books. More than half (58%) don’t trust Facebook with their personal data and 78% are selective in sharing location with apps. But they’re not cave-people: 80% get news from social media compared with just 13% from print.