Companies Find Martech Confusing: London Research Study

The martech drinking glass is both three-quarters empty and three-quarters full, according to this perplexing survey by London Research.  More than half (57%) of respondents said they find the martech landscape very confusing and it’s hard to know how products fit together, but 83% of leaders and 66% of mainstream organizations say the components of their stack are seamlessly integrated.  CMOs are in charge of digital at 11% of leaders and 27% of mainstream companies. Lots more here to ponder.

More News

Next Article

RBL Bank, India offers speedy, seamless consumer onboarding and credit decisioning with Salesforce

June 2, 2022

RBL used Salesforce’s newly launched Hyperforce, that enables local data storage on major public clouds in a compliant manner. This helped them meet regulatory requirements around an India data centre. RBL Bank deployed Salesforce platform to bring onboarding processes for all its retail lending units onto a single solution. Customer onboarding for the credit card business and rural vehicle and tractor finance now sit on Salesforce.

CDPI Emerging Markets
Previous Article

Customers Want Companies to Verify Their Identities: Jumio Infographic

June 1, 2022

If you enjoy confusion, consider the distinction between tracking customer identity and verifying it.  Tracking is what marketers do with cookies and device IDs; verification is customers proving who they are with passwords and biometrics.  The two worlds are merging as marketers ask customers to identify themselves in exchange for personalized experiences.   This Jumio infographic finds 57% of customers “constantly” or “often” verify their identities and 80% favor brands with good verification methods.

CDPI Newsletter