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Conductor Unveils Insight Stream, Revolutionary Tech that Transforms Big Marketing Data into Personalized Insights

Conductor, which analyzes Web content and related data, has launched Insight Stream to deliver observations and suggestions in a streaming format. The company considers this a new “paradigm” that lets marketers digest more information than conventional dashboards and data tables. Cliché notwithstanding, they may be right – we are seeing more tools that go beyond presenting reports to offering up bite-sized nuggets of useful information and recommendations.

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BloomReach Acquires Hippo to Build First Open and Intelligent Digital Experience Platform

October 26, 2016

BloomReach, a machine learning-based e-commerce recommendation platform, announced it has purchased Hippo, a personalized Web content management system. Clearly they complement each other. But in a world where everything is supposed to plug into everything else via APIs, it’s interesting to see what looks suspiciously like old-school product integration. Are they telling us that API integrations aren’t quite as smooth as promised?

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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