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Conductor Unveils Insight Stream, Revolutionary Tech that Transforms Big Marketing Data into Personalized Insights

Conductor, which analyzes Web content and related data, has launched Insight Stream to deliver observations and suggestions in a streaming format. The company considers this a new “paradigm” that lets marketers digest more information than conventional dashboards and data tables. Cliché notwithstanding, they may be right – we are seeing more tools that go beyond presenting reports to offering up bite-sized nuggets of useful information and recommendations.

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BloomReach Acquires Hippo to Build First Open and Intelligent Digital Experience Platform

October 26, 2016

BloomReach, a machine learning-based e-commerce recommendation platform, announced it has purchased Hippo, a personalized Web content management system. Clearly they complement each other. But in a world where everything is supposed to plug into everything else via APIs, it’s interesting to see what looks suspiciously like old-school product integration. Are they telling us that API integrations aren’t quite as smooth as promised?

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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