Consumers and Brands Dive Into Immersive Content

There are probably cool tools that let citizens create 3D, augmented reality, virtual reality, and other types of “immersive” content. Maybe Snapchat filters qualify. However it’s created, this Accenture survey finds that 61% of consumers say they’re more likely to buy from brands that offer immersive content and 64% of leading consumer brands are starting to build it. One dark cloud: 57% of consumers are concerned about how immersive tech uses their personal data.