Almost 83% of consumers are interested in personalized discounts and promotions according to a survey of 2,500 U.S. consumers by commerce and payments platform PYMNTS. That’s the good news; the bad news is that only 44% said the offers were relevant to them. Data-driven personalization is particularly valued by millennials (90%) and Gen Z (85%).
Facebook plans to deprecate its News Tab in the U.S. and Australia in April this year, following its earlier removal in the U.K., France and Germany. The tab includes news stories curated by a team of journalists as well as news personalized by user interest. Facebook has said it will not enter into new commercial arrangements with news publishers after the current deals expire.
LiveRamp is the subject of a 61-page report by Vienna’s Cracked Labs research institute, which claims the company operates mass identity surveillance. The report submitted to UK & French, claims LiveRamp, which houses information on 700 million global consumers, facilitates identity trading with third parties via its proprietary RampID, which is used by customers to exchange data with 500+ third parties. Problem is tRampIDs, despite being pseudonymized, track information and learn about individuals over time, which means third parties can cross-match data to identify and advertise to individuals.
Remember the good old days, when lying was considered unacceptable? The folks at Iron Tribe Fitness, a South Carolina gym, are holding Meta to that forgotten standard in a class action suit alleging that Facebook overcharged advertisers as much as $4 billion by using one type of auction bidding process while claiming to use another. Meta blames the error on a “software glitch” that began in 2013 and continued for at least four years.