Books. Perhaps you’ve heard of them. They’re an antique form of content distribution. ContentOro modernizes the concept by making it easy to embed excerpts in a company Web site. They handle pesky details like securing rights from authors and publishers. Right now, ContentOro editors help marketers pick the items they want but they’re working on a self-service marketplace.
Salesforce.com's worst nightmare just came true: Microsoft is making LinkedIn profiles available directly within Dynamics 365 for Sales.
Taking a broader view of consumer preferences, a YouGov study for [24]7 found that 43% of consumers are willing to share personal data in exchange for money-saving personalized promotions, discounts, or deals, and 39% will share it to get speedier issue resolution.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.