We’re seeing a new round of scare headlines as companies realize they’re not ready for GDPR, the strict European Union privacy regulations that go into effect next May. It’s an opportunity for Customer Data Platform vendors, whose solutions can help companies meet GDPR requirements to show data they’re storing about consumers  and allow changes or deletions. Segment has just announced new capabilities to do this; so have others including Fospha, RedEye, BlueVenn (all UK-based), Tealium, and mParticle.

Q-nomy caught my eye with the “world’s first app market dedicated to omnichannel customer journey optimization”.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.