Among the larger individual economies in the region, Argentina’s was the fastest growing, with a retail e-commerce increase rate of 79%; Brazil’s e-commerce growth rate was 35%, and Mexico’s was 27%. This skyrocketing growth, coupled with the region’s size—Latin America has a population of more than 650 million people—has attracted the attention of e-commerce marketers all over the world.
My poor brain is also struggling with why “reverse ETL” isn’t spelled as “LTE”. That’s because “reverse ETL” vendor Hightouch just raised a $12.1 million Series A. They run continuously-updated SQL queries that pull customer data from lakes and warehouses into CRM, marketing, analysis, and other destination systems. Hightouch doesn’t store any data itself, so it’s really just a data pipe – or maybe an epip.
Nubimetrics was founded in 2010 in San Salvador, Jujuy, Argentina, by Andrés Jara Werchau and Pamela Scheurer, to be a SaaS platform that helps e-commerce sellers by delivering analytics-driven market data. In Argentina, Nubimetrics started its journey with data collected only from e-commerce giant Mercado Libre.
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.