Data is Key to Latin American E-Commerce Logistics: skyrocketing growth and improvements in logistics
Among the larger individual economies in the region, Argentina’s was the fastest growing, with a retail e-commerce increase rate of 79%; Brazil’s e-commerce growth rate was 35%, and Mexico’s was 27%. This skyrocketing growth, coupled with the region’s size—Latin America has a population of more than 650 million people—has attracted the attention of e-commerce marketers all over the world.