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Data is Key to Latin American E-Commerce Logistics: skyrocketing growth and improvements in logistics

Among the larger individual economies in the region, Argentina’s was the fastest growing, with a retail e-commerce increase rate of 79%; Brazil’s e-commerce growth rate was 35%, and Mexico’s was 27%. This skyrocketing growth, coupled with the region’s size—Latin America has a population of more than 650 million people—has attracted the attention of e-commerce marketers all over the world.

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Hightouch Raises $12.1 Million for “Reverse ETL”

July 29, 2021

My poor brain is also struggling with why “reverse ETL” isn’t spelled as “LTE”.  That’s because “reverse ETL” vendor Hightouch just raised a $12.1 million Series A.  They run continuously-updated SQL queries that pull customer data from lakes and warehouses into CRM, marketing, analysis, and other destination systems.  Hightouch doesn’t store any data itself, so it’s really just a data pipe – or maybe an epip.

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YouTube Testing AI Overviews in Search Results

April 28, 2025

YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.

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