Epsilon, part of the Publicis Groupe, has unveiled an enhanced and expanded iteration of its retail media platform. Previously known as Citrus Ad by Epsilon, it is now branded Epsilon Retail Media. New features include a CDP and data clean room, access to Epsilon’s CORE ID customer identifier and data, and AI-based decisioning to select ad contents, place bids on open web ads, and measure results.
Hightouch has launched Campaign Intelligence, a self-service, interactive set of analytics features. Marketers will be able to measure the performance of marketing and advertising campaigns with data read directly from their data warehouse. The offering continues Hightouch’s expansion to match functions included in a standard CDP.
Google has launched a closed beta in Search Ads 360 for offsite retail media campaigns. These campaigns can reach consumers in environments outside the retailer website. The SA360 retail media solution aims at helping advertisers to improve performance by combining retailer audiences with Google AI and scale across channels.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.