No one really knows what the post-COVID-19 world will look like, but everybody has an opinion. Let’s look at some today. We’ll start with this survey of marketers from The 614 Group, which found that just 19% expected in-person conferences will reach their pre-pandemic levels but 76% said they personally expect to attend. I’d interpret that to mean attendance is more likely than it seems. More here on what people miss most about their office (hint: it’s not their boss).

As you’re well aware, Dear Reader, consumers have increasing rights to find out what data companies have gathered about them from Neustar, Stirista, and other sources. One result is a growing list of vendors who help companies to find that data in their systems so they can share it when asked. You can add Transcend to that list: they have emerged from beta with a $25 million Series A, bringing total funding to $29 million.

Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.