Ethyca Raises $13.5 Million Series A for Personal Data Discovery and Compliance

There are still more grains of sand on the beach than vendors finding personal data in corporate databases but it’s starting to depend on the beach. The latest to hit the news is Ethyca, which promises to deliver a complete discovery and compliance layer in an hour for a mid-sized business and a few days for a big one. The time really depends on how long it takes to get access to corporate data but let’s not rain on their parade. They did just raise a $13.5 million Series A, bringing their total to $20 million.

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Three in Four Marketers Expect to Attend In-Person Events Again: The 614 Group Research

June 15, 2020

No one really knows what the post-COVID-19 world will look like, but everybody has an opinion. Let’s look at some today. We’ll start with this survey of marketers from The 614 Group, which found that just 19% expected in-person conferences will reach their pre-pandemic levels but 76% said they personally expect to attend. I’d interpret that to mean attendance is more likely than it seems. More here on what people miss most about their office (hint: it’s not their boss).

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Transcend Raises $25 Million to Respond to Data Access Requests

June 11, 2020

As you’re well aware, Dear Reader, consumers have increasing rights to find out what data companies have gathered about them from Neustar, Stirista, and other sources. One result is a growing list of vendors who help companies to find that data in their systems so they can share it when asked. You can add Transcend to that list: they have emerged from beta with a $25 million Series A, bringing total funding to $29 million.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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