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Facebook Is Every Bit as Evil as We Thought: Wall Street Journal

Speaking of things we don’t mention, that includes stories getting tons of attention in the general media, since I assume you’re reading those at the source.  But I’ll make an exception for the Wall Street Journal exposé of on Facebook, which documents with new depth just how knowingly harmful they have been.  Anyone who supports Facebook with ad spending or even by being a member should really think again.

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Marketing Spend Is Up Despite Fall as Share of Revenue: Duke Fuqua Report

September 20, 2021
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Innovid Launches ID for Connected TV Measurement

September 20, 2021

Back to our usual programming: as privacy changes make online ads less targetable, the measurability of Connected TV (CTV) becomes more appealing to mass advertisers.  CTV ad platform Innovid is narrowing the gap with Innovid Key, which collects ad viewer data from over 25 device types in 95 million homes, ties it to Innovid’s own ID graph, and lets advertisers link to external keys from publishers, clean rooms, and other ID partners.  It’s one of many approaches to tracking on CTV devices.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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