First-Party Data Is Top Priority for B2B Marketers: D&B Survey

And then there’s first-party data, everybody’s favorite crush.  This Dun & Bradstreet report that finds it’s the top go-to-market priority (40%) among a cross-section of B2B sales, marketing, and data leaders, even ranking ahead of new customer acquisition (34%).  Data accuracy is their top obstacle to data-driven success.

More News

Next Article

Application Developers Say AI Should Support Human Decisions, Not Replace Them: Forrester Report

December 23, 2022

AI also got plenty of attention.  No surprise that 95% of IT leaders told Forrester that AI-based decisions will be very important within three years.  Less expected: 57% say the main use case is assisting human decision-makers, not replacing them, and 67% say decisions should be more widely distributed to key stakeholders.  Personalized customer experience ranks sixth on their list of AI use cases.

CDPI Newsletter
Previous Article

Duopoly Share of U.S. Digital Ad Revenues Continues to Shrink: Axios Report

December 22, 2022

If we seem more philosophical than usual this week, it’s not the result of some Scrooge-like holiday transformation (sorry, Jamie), but because hard news is scarce.   Still, it’s a welcome opportunity to talk about long-term trends, like this Axios piece that quotes Insider Intelligence as finding the Google/Meta share of U.S. digital ad revenue will fall below 50% this year.  It’s no surprise – the share peaked back in 2017 – but a good reminder that duopoly power is less secure than it seems.

CDPI Newsletter
Featured Article

Social Commerce Struggles Due to Low Trust in Social Platforms

February 8, 2023

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

CDPI Newsletter