Streaming video of all types is a hot topic, of course. One big trend is making it shoppable, and here’s news that YouTube is adding features to do that on connected TV platforms. Meanwhile, Nielsen gonna Nielsen by measuring it: they just consolidated their measurement tools for streaming services, platforms, content, and devices.

Qualtrics just announced “a new era of personalization at scale”, the sort of claim that makes my nose twitch.  They’re talking about Experience ID, “a single, unified view of everything customers and employees have shared with a company”.  That sounds suspiciously like a CDP but Qualtrics swears it’s not because they are analyzing conversational data.  Skeptical eyebrow raised.  The new product draws on Qualtrics’ recent Clarabridge and UserMind acquisitions.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.