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FTC Commissioner Argues Against Consent-Based Privacy Rules

We almost never mention speeches by politicians or regulators, for the excellent reason that what they do so often differs from what they say. But I’ll still call out this speech by FTC Commissioner Rebecca Kelly Slaughter, because she states clearly that consent-based privacy rules have failed and what’s needed are legal limits on how much data companies can collect. I agree, and so do a growing number of people in Washington.  Fundamental change in the advertising industry could result.

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Qualtrics Adds Conversational Data to Personalization Mix

October 7, 2021

Qualtrics just announced “a new era of personalization at scale”, the sort of claim that makes my nose twitch.  They’re talking about Experience ID, “a single, unified view of everything customers and employees have shared with a company”.  That sounds suspiciously like a CDP but Qualtrics swears it’s not because they are analyzing conversational data.  Skeptical eyebrow raised.  The new product draws on Qualtrics’ recent Clarabridge and UserMind acquisitions.

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Optimizely Buys Welcome to Add Marketing Resource Management

December 2, 2021

Digital experience platform Optimizely is further expanding its scope with a deal to buy Welcome, which provides content management, digital asset management, and marketing resource management.  You may recall that Optimizely itself was purchased in September 2020 by Episerver, which then adopted the Optimizely name.  And who could forget that they bought the Zaius CDP in March 2021?

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