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FTC Commissioner Argues Against Consent-Based Privacy Rules

We almost never mention speeches by politicians or regulators, for the excellent reason that what they do so often differs from what they say. But I’ll still call out this speech by FTC Commissioner Rebecca Kelly Slaughter, because she states clearly that consent-based privacy rules have failed and what’s needed are legal limits on how much data companies can collect. I agree, and so do a growing number of people in Washington.  Fundamental change in the advertising industry could result.

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Qualtrics Adds Conversational Data to Personalization Mix

October 7, 2021

Qualtrics just announced “a new era of personalization at scale”, the sort of claim that makes my nose twitch.  They’re talking about Experience ID, “a single, unified view of everything customers and employees have shared with a company”.  That sounds suspiciously like a CDP but Qualtrics swears it’s not because they are analyzing conversational data.  Skeptical eyebrow raised.  The new product draws on Qualtrics’ recent Clarabridge and UserMind acquisitions.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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