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FullStory Raises $32 Million for Web Behavior Replay

FullStory, which captures and replays the details of Web site visits, has raised a $32 million Series C funding. Worried about rage clicks or mouse thrashing? They’ve got you covered.

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90% of Marketers See Lift from Personalization: Evergage Study

April 26, 2019

There were several random acquisitions yesterday, Dear Reader, but nothing that can’t wait to next week. So let’s give you some surveys to read over the weekend. We’ll start with this study from CDP vendor Evergage, which finds that 90% of marketers are seeing at least some lift from their personalization efforts, even though just 16% are very or extremely satisfied with their company’s efforts. Nor are they impressed with their peers: only 32% think marketers in general are getting personalization right.

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