FullStory Raises $32 Million for Web Behavior Replay
FullStory, which captures and replays the details of Web site visits, has raised a $32 million Series C funding. Worried about rage clicks or mouse thrashing? They’ve got you covered.
FullStory, which captures and replays the details of Web site visits, has raised a $32 million Series C funding. Worried about rage clicks or mouse thrashing? They’ve got you covered.
There were several random acquisitions yesterday, Dear Reader, but nothing that can’t wait to next week. So let’s give you some surveys to read over the weekend. We’ll start with this study from CDP vendor Evergage, which finds that 90% of marketers are seeing at least some lift from their personalization efforts, even though just 16% are very or extremely satisfied with their company’s efforts. Nor are they impressed with their peers: only 32% think marketers in general are getting personalization right.
Just-launched Brightback also fights churn, helping high-volume subscription businesses identify customers who are at risk of leaving and intervening with automated retention workflows. The system integrates with CRM, messaging, chat and support systems. Brightback has $11 million in funding.
Meta’s WhatsApp detected a hack targeting 90 users in two dozen countries. Meta said that Israeli spyware company Paragon Solutions is responsible and has sent a cease-and-desist letter. The targets apparently included journalists and “members of civil society.”