Gannett Acquires Paid Search Vendor Wordstream

Gannett announced agreement to purchase Wordstream, a system that helps small businesses self-manage paid search campaigns. Price is $130 million in cash plus some revenue-based contingencies. Wordstream complements Gannett’s other small business marketing services, ReachLocal and SweetIQ. If the connection between martech and Gannett’s newspaper business isn’t obvious, bear in mind that ads from local businesses were a mainstay of newspaper revenue in days of yore.