Today is Tealium’s turn to announce GDPR enhancements. They’ve extended their already-extensive privacy and consent management tools with multi-language support, more customization, and consent logging.

Also pressing ahead with data as a product is Citilabs, which has added hour-by-hour U.S. pedestrian traffic to its data on vehicles and mass transit. The data is sourced from mobile devices and estimates the paths of individuals but is, presumably, anonymized. If the U.S. adopts more stringent consent requirements– which it hasn’t – then firms like Citilabs may find it much harder to gather even anonymized information.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.