Global Martech Spend Is $344.8 Billion(ish): Martech Alliance Report

Global martech spending in 2021 is around $344.8 billion, according to this estimate from Martech Alliance.  The figure isn’t a surprise but it’s still impressive.  There’s lots more in the report, including a cameo appearance by CDP as the fourth-most commonly planned martech investment in the next 12 months (28% of respondents).