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Global Martech Spend Is $344.8 Billion(ish): Martech Alliance Report

Global martech spending in 2021 is around $344.8 billion, according to this estimate from Martech Alliance.  The figure isn’t a surprise but it’s still impressive.  There’s lots more in the report, including a cameo appearance by CDP as the fourth-most commonly planned martech investment in the next 12 months (28% of respondents).

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Consumers Like Tech Less: Ketchum Study

October 26, 2021

Before you get too excited about the growth of martech, check out this Ketchum survey finding that consumers have grown less enchanted with technology.  For example, 72% of consumers said in 2019 that tech has had a positive impact on work, compared with 64% in 2021.  Large majorities were in favor of tighter regulation and breaking up the biggest tech companies.  One exception: concern about privacy actually fell from 66% to 55%.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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