Cookies aside, how much data do Internet companies gather about you? The Australian found an Android phone sent Google 529 updates in one typical day. That’s more than once every three minutes. Locations, activities, and nearby wi-fi sources were all reported relentlessly.
IgnitionOne, a CDP with strong adtech roots, has launched a media consultancy to offer full-service operation of its platform. They position it as helping in-house staff at companies that have replaced outside marketing agencies.
The Ponemon study found that security budgets are growing despite any doubts about value received. That would be one reason why Microsoft just bought BlueTalon, which sells systems to block unauthorized data access by internal users. BlueTalon talks about security for “data estates”, which nicely captures the vast scope of data storage in today’s enterprises.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.