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Google Shared Bidstream Data with Sanctioned Russian Companies

Speaking of BigTech Behaving Badly, we have this ProPublica report that Google was sending sensitive user data with a Russian adtech firm until just last month, when ProPublica asked them about it.  Mobile phone IDs, IP addresses, location information, and activity details from websites including ESPN and Reuters were part of bidstream information shared with RuTarget, which is owned by Russian bank Sberbank.  U.S. Treasury sanctions have banned transactions with Sberbank since February.

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CDP Industry Continues Shift to Embedded Systems: Report

January 20, 2025

The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.

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