Don’t underestimate individuals in this new privacy world! DataGrail’s new survey reveals how strongly people feel about privacy and how far they’ll go to protect theirs. Of more than 2,000 surveyed, 57% feel fed up or creeped out by privacy practices, 67% are willing to pay $100+ annually to keep their data safe, and 75% are prepared to abandon the brands that don’t protect their data.
Australia, which suffered several high-volume, high-profile data breaches in recent weeks – including Medibank’s this week – is about to make significant legislative changes including huge hikes in penalties for breaches. The plan to be presented to parliament this week is to increase the maximum for serious or repeated breaches from the current AUS $2.22 million to AUS $50 million; or the greater of 3x the value of any benefit, or 30% of a company’s adjusted turnover in the relevant period.
Educational technology companies, which saw massive global growth during COVID, have often played fast and loose with student data. But the US Federal Trade Commission (FTC) has raised the stakes by charging the three-quarter billion dollar per year industry leader Chegg with having exposed the data of 40 million users. And ever more alarmingly, the Chegg data found available for sale includes highly sensitive details on student religion, sexual orientation, disabilities, and parental income. How was this possible? Easy, since Chegg had gave employees and outside contractors an all-access password... Read More >
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.