Great Privacy Awakening is real and it’s moving forward despite no US federal privacy regulation
Don’t underestimate individuals in this new privacy world! DataGrail’s new survey reveals how strongly people feel about privacy and how far they’ll go to protect theirs. Of more than 2,000 surveyed, 57% feel fed up or creeped out by privacy practices, 67% are willing to pay $100+ annually to keep their data safe, and 75% are prepared to abandon the brands that don’t protect their data.