Half of B2B Buyers Will Purchase from Dishonest Sellers: LinkedIn Report
This LinkedIn report asked some questions whose answers should have been obvious, but turned out to be mixed. Would you have expected that just 48% of B2B buyers won’t buy from sellers who offer misleading information, or that just 54% of sellers say sales tools help them close more deals? In other words: half of buyers will purchase from sellers they know are dishonest and nearly half of sellers think sales tools don’t work. Definitely unexpected.