Two surveys have found that most firms won’t be ready for the California Consumer Privacy Act when it takes effect on January 2020. MediaPRO reports that 46% of US employees have never heard of CCPA and are pretty vague on privacy rules in general. The International Association of Privacy Professionals says that only 50% of its members expect to comply with CCPA on time. You have been warned.
Sometimes the good guys fight back and win. Trustwave’s 2019 Global Security Report found that median time to detect and contain a data breach dropped from 93 days in 2017 to 41 days in 2018. Incidents related to Point of Sales systems went down sharply as merchants made wider use of chip cards. But there’s plenty of work remaining: Trustwave found at least one vulnerability in every application it examined; the media was 15 vulnerabilities of which 9% were high risk or critical.
Finally, SAP has launched a B2B version of its Customer Identity and Access Management (CIAM) product. It will help companies manage business partners’ and customers’ access to internal data and content while complying with privacy and data protection rules. SAP bought the Gigya CIAM system in 2017.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.