HG Data Purchases B2B Deal Tracker Pivotal iQ
Same industry: tech data aggregator HG Data has bought Pivotal iQ, which tracks purchasing activity among communications technology vendors. And there’s more: data compiler DiscoverOrg has quadrupled its installed technology data while email campaign tracker Notablist announced it will expose details about the tech stacks used by email marketers. Wait, we’re not done yet. Demandbase has made its B2B intent data more easily available within Pardot, InsideSales added predictive insights on its base of 200 million global buyer profiles, and startup Growlabs has launched an omnichannel B2B marketing and sales platform including 340 million prospect records.