HG Data Purchases B2B Deal Tracker Pivotal iQ

Same industry: tech data aggregator HG Data has bought Pivotal iQ, which tracks purchasing activity among communications technology vendors. And there’s more: data compiler DiscoverOrg has quadrupled its installed technology data while email campaign tracker Notablist announced it will expose details about the tech stacks used by email marketers. Wait, we’re not done yet. Demandbase has made its B2B intent data more easily available within Pardot, InsideSales added predictive insights on its base of 200 million global buyer profiles, and startup Growlabs has launched an omnichannel B2B marketing and sales platform including 340 million prospect records.

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DataGrail Takes $4 Million Series A for Data Privacy Solution

September 28, 2018

You were supremely uninterested in yesterday’s news about B2B technographic data, Dear Reader. Let’s see if B2C new is more to your liking. We’ll start with a $4 million Series A funding for DataGrail, which helps companies map where personal data is stored in their systems and show it to customers who ask. This is required by GDPR today and probably other rules tomorrow. It’s a common use case for Customer Data Platforms.

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LiveRamp Lets Partners Integrate AbiliTec Offline Identity Resolution

September 26, 2018

Personal identity vendor LiveRamp has added an API to integrate its AbiliTec offline identity resolution platform with external systems. Its press release features quotes from CDPs BlueConic and RedPoint Global as sample users. This highlights an often-misunderstood fact: many CDPs rely on external technology for identity resolution, in part because identity resolution often uses external data with connections not available within a company’s own data.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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