A recent Customer Experience Matrix post on industry trends highlighted the strong market for intent data, privacy rules notwithstanding. Right on cue, data analytics vendor Verisk has purchased consumer behavioral data compiler Jornaya. Still not convinced? B2B media company ChannelPro Network has purchased FindBiometrics and Mobile ID World, which will provide insight into buyers in those markets. Now do you believe me?.
Yes, they really think you’re that stupid.
Google, Amazon get $163M fine and 3 month ultimatums from CNIL France’s Data Authority, CNIL doubled its highest previous penalty and charged Google $121M, saying it does not sufficiently inform French Google users why and how cookies are used. Amazon similarly was given a $42.5M fine for putting cookies on users’ computers without consent. Both companies disagree.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.