They found that consumers don’t want to be tracked, though 81% say they would like to see relevant ads. The marketers, looking toward a cookie-less future, placed first-party data at the top of their list for marketing plans followed by cohort-based and contextual targeting.
Saudi Arabia’s Council of Ministers has approved a Personal Data Protection Law, which is planned to be implemented within six months. The law, which has yet to be published, will protect personal data that directly or indirectly identifies users from collection and processing without consent.
Data from 61 million Apple and Fitbit user fitness tracker records was exposed in a non-password-protected database belonging to GetHeath, a company which manages health and wellness data from hundreds of wearables, medical devices and apps.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.