IPG’s Kinesso Launches Consumer Identity Key
Google isn’t the only company trying to help advertisers identify their customers without cookies. IPG subsidiary Kinesso has just launched “Kinesso Intelligent Identity” (a.k.a. “Kii” and pronounced “Key” – get it?). Like other solutions, it relies on consumer-provided identifiers, although Kinesso says it “typically” finds 20% more matches across more channels, apparently because it has more identifiers to match against. Your mileage may vary.