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Italian regulator adds voice opposing Google Analytics transfers from EU

Garante, the Italian data authority, found web publisher Caffeina Media Srl in violation of GDPR because its Google Analytics use resulted in the capture of EU personal data. This included device IP addresses, browser information, and visit dates and times – data which was subsequently transferred to the US. The Italian DPA also warned other local sites to check their own compliance. This follows a similar CNIL decision in France.

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Consumers ditch/switch period tracking apps over weekend

June 28, 2022

Alarm bells sounded across the US as citizens considered privacy implications of Friday’s Supreme Court ruling striking down Roe v. Wade. News warnings advising deletion of period tracking apps sparked fears that resulted in huge drops and gains for different apps – and sometimes both happened on the same platform. But the problem is, many decisions (including for one app that saw a 6,000% increase in its average daily downloads) were based on corporate messaging and gut impressions, rather than on what consumers knew about given app privacy practices.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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