The Philippines’ controversial new SIM Card Registration Bill may soon be challenged in court. The law requires purchasers of SIM cards to register with name, ID and phone number before purchasing a SIM card, and disallows use of fictitious identities in social media accounts. Activists have claimed this robs users, including celebrities and political activists, of the right to anonymity in communication.
Meta & Google seem shocked that Australia thinks Australians would prefer to protect their personal information and risk losing benefits provided by ad-supported apps. What can the government be thinking with regard to plans for the Australian Privacy Law? Meta argues these protections will hurt small business, as it did when Apple conceived of stricter on-device privacy controls (which have proved enormously popular with consumers)…while Google raised a geolocation technicality – stating that restricting addresses would be onerous, and perhaps blocking just postcodes would be sufficient. For whom, one might... Read More >
A survey of more than 3,000 consumers conducted by customer data platform provider Zeotap serves as a call to action to brands to lead with privacy, or suffer consumer distrust and desertion. Consumers know their data is worth a lot and 62% are prepared to buy from brands who guarantee not to share their personal information. Plus, 58% say they would recommend those brands to friends and family. So, while brands fear fines from regulation, Zeotap says the bigger cost is the loss of consumer loyalty.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.