IT’S THE LAW (03/08/2022)

The Philippines’ controversial new SIM Card Registration Bill may soon be challenged in court. The law requires purchasers of SIM cards to register with name, ID and phone number before purchasing a SIM card, and disallows use of fictitious identities in social media accounts. Activists have claimed this robs users, including celebrities and political activists, of the right to anonymity in communication.

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Meta & Google face off with Australia

March 8, 2022
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Privacy impact more about reputation than about fines, survey finds

March 8, 2022

A survey of more than 3,000 consumers conducted by customer data platform provider Zeotap serves as a call to action to brands to lead with privacy, or suffer consumer distrust and desertion. Consumers know their data is worth a lot and 62% are prepared to buy from brands who guarantee not to share their personal information. Plus, 58% say they would recommend those brands to friends and family. So, while brands fear fines from regulation, Zeotap says the bigger cost is the loss of consumer loyalty.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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